The Engine Master story

We've Been Playing With Cars Since 1988

More than three decades of performance parts, workshop knowledge and Australian automotive enthusiasm.

Our story

01 / Where it started

It Started With a Speed Shop in Albury

In 1988, Albury Speed & Performance began supplying parts to local street-machine enthusiasts, racers and workshops.

What started as a local speed shop grew alongside the people and projects it served.

We were obsessed with the Automotive Industry in 1988 and we are still obsessed today. Engine Master Australia isn't just a business - it's our passion!

02 / The timeline

More Cars. More Parts. More Horsepower.

From the original Albury speed shop to Engine Master Australia today.

1988

Where it began

Albury Speed & Performance Opens

A dedicated Albury speed shop opened its doors and the Engine Master story began.

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Engine Master Australia’s story began in 1988, when Albury Speed & Performance was established as a dedicated speed shop.

From the outset, the business specialised in supplying performance parts and assembling engines for street, off-road and marine applications. It was built around practical knowledge, personal service and a genuine enthusiasm for helping customers get their projects moving.

1990-2000
A vintage photograph of the red 'Albury Speed & Performance Centre' building with 'Les Murphy Motors' signage, showing a person standing next to a white pickup truck and a dark SUV in front of the shop.

The scene grows

MORE ENGINES. MORE HORSEPOWER.

Demand grew, the machine shop arrived and the business expanded well beyond the original speed-shop counter.

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By 1991, growing demand for rebuilt engines led to investment in an in-house machine shop. Bringing machining into the business provided greater control over quality, pricing and after-sales service, helping build a strong reputation among manufacturers, dealerships and individual customers.

Around the same time, Ski Power Marine became part of the business and strengthened its position in the marine sector.

In 1993, the engine range expanded again through the direct sourcing of new engines from the United States. Although the initial focus was marine customers, nationwide advertising soon connected the business with hot rod, off-road, agricultural and general performance applications across Australia.

Continued growth led to a move into larger premises in Drome Street in 1999, providing more room for stock, engine work and the customers the business was serving.

2000-2010
A warehouse-style building with a brick lower facade, white upper walls, a large red and white 'Speed Performance' sign above the entrance, glass entry doors, a small awning, shrubs, and a clear blue sky.

The next chapter

The Engine Master Australia Era

Albury Speed & Performance became Engine Master Australia, marking the beginning of a much bigger chapter.

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A major milestone arrived in 2005 when Albury Speed & Performance officially became Engine Master Australia.

That same year, the business was appointed the Australian dealer for Pleasurecraft Marine Engines. The new name reflected how far the operation had grown from its speed-shop beginnings into a broader performance and marine engine business supplying customers throughout Australia.

2010-2020
Modern industrial-style building facade with bold red and dark gray paneling, a large vertical white 'ema' logo, and a grassy foreground under an overcast sky.

the custom facility

The big move

A purpose-built Albury facility gave Engine Master the room and infrastructure needed for its next stage.

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In 2010, Engine Master Australia relocated to its current Fallon Street facility within one of Albury’s modern airport industrial estates.

The move created the space and infrastructure required to support expanding stock, workshop operations and a growing Australia-wide customer base. It also placed Engine Master within a developing automotive precinct that would continue attracting specialist businesses and enthusiasts.

2020-2025
A bright lime green modified pickup truck parked in a warehouse-like setting, with multiple boxed and unpacked automotive performance parts and accessories arranged in front of it. Visible decals on the truck include 'Fenginemaster.

The big changes

more parts, easier access

A new website opened the doors wider, connecting more Australian projects with Engine Master’s growing range and knowledge.

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In 2023, Engine Master Australia launched a new website, making its expanding product range and technical knowledge easier for customers around the country to access.

The way people researched, planned and purchased parts had changed dramatically since the original speed-shop days. Engine Master continued to adapt, combining the reach of a modern online store with the practical support and industry knowledge of a real Australian performance business.

As the online catalogue and knowledge base continued to grow, so did the ability to help customers building street cars, race cars, hot rods, off-road vehicles, boats and countless workshop projects throughout Australia.

Today

Still here

Australian Projects, Australia-Wide

The range is larger and the reach is wider, but Engine Master is still driven by real people and real projects.

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Today, Engine Master Australia continues to grow as both a performance-parts supplier and an active member of the automotive community.

The team attends and supports car shows locally, nationally and internationally, staying connected to the people behind the builds while searching for worthwhile products and ideas to bring back to the Australian market.

Engine Master remains proudly connected to local and family-owned businesses. The Fallon Street complex has developed into something of a motorsport mecca, alongside automotive specialists including LS Tuning & Performance, Killaboost Manifolds, Gordomotive Auto Electrical and Irvings Auto Spa.

At heart, it is still a family-oriented business supported by knowledgeable people who genuinely care about the automotive and marine industries. Whether a customer is building, restoring, upgrading or maintaining, the goal remains the same: supply quality products, provide honest support and help power the next project.

And yes, rescued cats are part of the Engine Master family too. Visitors may occasionally meet one of the furry staff members supervising the front counter.

03 / Then and now

Different Name. Same Enthusiasm.

From the original Albury Speed & Performance speed-shop days to the new and improved Engine Master Australia, the scale changed, but the enthusiasm remained.

A white brick wall covered with large painted logos and text, including 'Alliny SPEED & PERFORMANCE Centre' in red and black, plus smaller visible brands such as Federal Mogul, NOS, Holley, Crane Gams, and MR Asset.
Then Albury Speed & Performance
A black hot rod convertible with orange and yellow flame decals is parked on a green lawn in front of a modern gray and red building under a blue sky.
Now Engine Master Australia

04 / What hasn't changed

The Important Stuff Stayed the Same

01

Real people

A real Australian business with people who understand that every order belongs to somebody's project.

02

Practical knowledge

Parts are only one piece of the combination. Good advice starts with understanding what you are building.

03

Built around enthusiasts

Street cars, race cars, boats, tow vehicles and workshop projects all begin with somebody wanting to build something better.

04

The same obsession

Cars changed. Technology changed. The enthusiasm for performance never went anywhere.

05 / From the archives

Some Things Are Too Good to Throw Away

A look back through the vehicles, shop photographs and familiar faces that helped shape Engine Master Australia.

A white Ford Ranger pickup truck parked in front of a shop, featuring a large red and yellow 'Speed Performance' graphic on the side door. Two men standing on a sidewalk in front of a storefront with signs reading 'Bury Speed Performance Centre' and '1080 Hairylist'.

Since 1988

Cars Changed. Technology Changed. The Obsession Didn't.

Engine Master remains an Australian performance-parts business built around real people, real projects and far too many car parts.

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